WTTC finds huge demand to travel next year

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Destination Editor
10:18:08 - October 18, 2020

According to a Travel Leaders Group survey of nearly 3,000 frequent travelers, an overwhelming majority of US and Canadian travelers, as many as 99 percent, are eager to travel again, with 70 percent stating that they plan to take a holiday next year.

The survey was conducted in September in conjunction with the World Travel & Tourism Council (WTTC), which represents the global tourism private sector. Results indicate that 45 percent of respondents have already made plans or are starting to make finite plans for their next holiday, while 54 percent say they are dreaming of when they can travel again.

“These are really strong numbers. The fact that 99 percent of travelers surveyed said they are planning a trip or looking forward to the time they can travel again indicates that as concerns about Covid-19 are addressed, leisure travelers will lead the recovery,” said John Lovell, president of Travel Leaders Group.

In the survey, 23 percent of respondents said they plan to travel by the end of 2020, 70 percent said they will travel in 2021 with just 18 percent saying they will resume traveling in 2022.

“Consumer uncertainty about the risk of exposure or concerns about being quarantined is a core problem,” said Gloria Guevara, WTTC president.

“With rapid testing to replace quarantine requirements, enhanced contact tracing and industry-wide standards by sector that can be clearly communicated to the public, we can help alleviate many of those concerns.”

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