World Tourism Day is celebrated on September 27 this year with the theme “Rethinking Tourism”.
The message given by the World Tourism Organization (UNWTO) for 2022 is that all sectors of the tourism industry, including UNWTO, governments, workers, tourists, small businesses, large corporations and more reflect, rethink ways and methods of tourism to ensure this economic sector develops harmoniously and sustainably, bringing more benefits to people.
The official World Tourism Day celebration is held in Bali, Indonesia today, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development.
Zurab Pololikashvili, UNWTO Secretary-General, said: “World Tourism Day has always been a chance to come together and celebrate the many and varied accomplishments of our sector. For the best part of four decades, we celebrated tourism’s unparalleled growth – in size, in reach and in significance.”
He emphasized: “In 2022, we once again recognize the opportunities that tourism has brought and continues to bring people everywhere. However, this year especially we also recognize that we cannot go back to the old ways of working. We must Rethink Tourism.”
World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.