Trivago partners with TUI Musement to sell activities

Destination Editor
05:00:04 - May 08, 2021

Trivago has expanded its services, offering users many activities via a partnership with TUI Musement.

The collaboration between Trivago and TUI Musement will provide over 55,000 excursions, activities and tickets to attractions in 140 countries around the world.

Users will be able to access a variety of experiences via the Activities section powered by TUI on the Trivago website. The portfolio of experiences includes guided tours and tickets for world-renown landmarks and attractions and many other unique activities.

Users will receive email confirmation immediately when booking and the activities can be canceled up to 24 hours before they start.

The ‘Activities’ offering is currently available in the United Kingdom, United States, France, Germany, Russia, Spain, Italy, Portugal, Netherlands, Poland, Denmark, Sweden, Norway and Finland.

Axel Hefer, CEO of Trivago said: “As we continue to diversify beyond the classic accommodation metasearch, we are excited to roll out our new ‘Activities’ offering in partnership with TUI. As we emerge from the pandemic, we see a great desire to travel and experience life again. Along with our core offering, we will now offer customers a wealth of opportunities to get out and adventure again, no matter their interests or locations.”

David Schelp, CEO of TUI Musement, the Tours & Activities division of TUI Group said: “Trivago is one of the world’s leading online travel businesses and we are extremely proud to be the Activities partner.”

“As travel returns there will be pent-up demand for new experiences, with tours and activities no longer an add-on, but a key element of the customer’s overall vacation decision-making process. The digital solution we have provided to trivago helps meet this demand through enabling customers to conveniently access the best experiences around the world.”

Trivago partners with TUI Musement to sell activities


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