TripActions, a venture-funded corporate travel platform, plans to unveil a leisure travel product later this month for its business travel clients.
TripActions spokesman Greg Perotto said: “We are investing in our personal travel experience to enhance ease of use, improve the user experience, and add functionality to easily add traveling family members to an itinerary — all to make the experience the best possible for our existing business travel users”.
Perotto said enterprise clients have requested such product improvements, particularly for “executive and administrative assistants who book travel on behalf of their organization’s executives, many of whom extend work trips for leisure with their spouses and/or family.”
Perotto added that the move doesn’t represent a strategic shift as the improved personal travel features would only be available to TripActions’ business clients. He added that TripActions has no plans to sell travel directly to consumers.
TripActions, based in Palo Alto, California, has always enabled employees of its business travel clients to book leisure travel by toggling from a “business trip” to “personal trip,” and to pay for it with a personal credit card after searching for flights, hotels, cars and trains.
The company, which has raised 1,1 billion USD in total funding, according to Crunchbase, including 125 million USD in financing in June, clearly intends to invest in improvements both to its leisure and core business travel offerings.
It’s common for travel agencies to offer both corporate and leisure travel services, although usually this is carried out by different divisions within an agency. With travel — and particularly business travel — facing an uneven recovery, many companies are looking to transform their businesses.
Leisure travel could be an incremental revenue stream for TripActions. There are good reasons the company apparently does not intend to market directly to consumers and compete with major players because that playing field would be daunting to break into.
Said Perotto: “To confirm, there is no change in our strategy; users must be part of an organization that is a customer of TripActions to use our platform, and TripActions has no plans to launch or sell directly to the consumer or leisure travel market.”