Topdeck Travel: Britain Gen Zers consider affordability most important when travel 

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Destination Editor
09:24:31 - October 01, 2020

With the upcoming academic year still in limbo, the aftermath of the chaos caused by A-Level results and the job market now more challenging than it was 12 months ago, a new study from Topdeck Travel reveals that young Britons are questioning what’s next and making considered changes to their future travel plans.

As further restrictions on social gatherings and interactions continue to threaten to the wellbeing of Gen Z, new research from Topdeck Travel has revealed that almost half of young people (45%) are worried about not being able to travel and explore the world due to the ever-changing restrictions caused by the pandemic and over a third (35%) named going on holiday and enjoying the perks of travel as an important part of switching off from the events of the last few months.

But what else Gen Zers want from their next, post-pandemic adventure? Below are the top five most important factors for Gen Zers when booking a holiday now:

  1. Affordability (44%)
  2. The flexibility to change a booking close to departure if needed (38%)
  3. High standards of cleanliness (38%)
  4. To be able to escape and switch off from the events of the last few months (35%)
  5. To have meaningful and authentic travel experiences (28%)

The research has been commissioned by youth travel provider Topdeck Travel to find out more about the impact the pandemic has made to young people’s travel plans.

According to the findings, going on holiday and enjoying the perks of travel is an important part of switching off from the events of the last few months with 35% stating this as the most important factor when it comes to booking a holiday. However, 45% of Gen Zers reported that they were worried about not being able to travel and explore the world due to the ever-changing restrictions.

Charles Knowlton, global general manager at Topdeck Travel, commented: “Young people are keen to explore the world again and authentic travel experiences play an important role in liberating them from the rules of normal life and providing them with the much-needed release they require. Young Brits need travel plans to look forward to in order to boost their mental wellbeing and switch off from the events that have unfolded over the past months.”

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