Thomas Cook India partners with the Maldives to boost tourism in the island country

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Destination Editor
06:00:01 - January 26, 2021

Thomas Cook India has a strategic partnership with the Maldives Marketing and Public Relations Corporation (MMPRC) to enhance visibility and visits to the Maldives.

To boost the increasing demand of visiting the Maldives, Thomas Cook India signed a strategic agreement with MMPRC that intends to create high visibility and steer India’s demand potential towards the Maldives. The company plans to extend its marcom to its wide range of segments, including leisure, Bleisure, MICE. The strategic agreement between Thomas Cook India and MMPRC will spotlight the Maldives as a preferred destination that promises a relaxing holiday with a diversity of exciting experiences while ensuring a reiteration of safety and hygiene.

Thoyyib Mohamed, Managing Director of MMPRC said: “We expect that this partnership will increase arrivals from a range of Indian traveler segments. We would like to highlight that the Maldives is not just a honeymoon destination, it offers a variety of experiences for a diverse range of travelers. We are definitely delighted to commence this collaboration and hope that our efforts in marketing Maldives, and improving the relationship between the two parties, will be successful.”

Rajeev Kale, President and Country Head of Holidays, MICE, Visa in Thomas Cook (India) said: “The Maldives has been an aspirational destination for Indians and our strategic intent will focus on highlighting the benefits/USPs of easy access and a free visa-on-arrival process, coupled with its eclectic vibe, stunning natural vistas and exclusive resorts to steer consideration towards the Maldives and drive demand.”

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