Seeing the importance of tea farming and tea culture in developing tourism, Thai Nguyen has decided to develop tourism around tea culture as one of its main mission for Thai Nguyen’s tourism development plan in 2021 – 2025, orientating to 2030 with tourism products that focus around tea culture like community-based tourism; agritourism; heritage, cultural and spiritual tourism; eco-resorts, …
Based on this development goal, the people of Thai Nguyen are supported by local cooperatives in terms of human resources, budgets, training, and knowledge so they can produce and promote their products to tourists. Tea manufacturers Tam Tra Thai, and Hao Dat,… have all become models for others to follow, by investing in infrastructures like showcasing areas, homestay lodges,…
Developing tourism around tea culture has contributed to diversifying tourism products, as well as promoting Thai Nguyen’s tea brand to many tourists, both locally and internationally. Thai Nguyen’s tea is no longer limited to being an agricultural product but is slowly becoming a tourism product unique to the land, differentiating the province from other destinations and attracting tourists.