In recent years, as global awareness of environmental issues is increasing, more and more global travelers are more conscious of their choices in their entire travel experience, from transport, and accommodations to in-trip activities. While travelers are ready for sustainable travel, sustainable accommodations and destinations still need to better reach them.
According to Booking.com’s Sustainable Travel Report 2022, 81% of travelers say sustainable travel is important. 50% of travelers said recent news about climate change has influenced them to make more sustainable travel choices. With increasing awareness of what they can impact on the environment during their trip, travelers tend to choose sustainable accommodation to limit negative impacts. 38% of travelers said actively look for information about the sustainability efforts of a property before they book. 46% of global travelers have stayed in a sustainable accommodation at least once over the past year because they want to help reduce their impact on the environment (41%), want to have a more locally experiences (33%) and believe that sustainable properties treat the community better (31%). 78% of global travelers intend to stay at a sustainable property at least once in the coming year.
Especially, 96% of Vietnamese travelers said they want to travel more sustainably in the next 12 months, and 97% of Vietnamese travelers confirm that sustainable travel is very important. Therefore, 79% of Vietnamese travelers say that the sustainability efforts of accommodations and transport providers play a strong role in their property and transport decisions respectively.
In addition, for some travelers, the sustainable experience is more about the aesthetic as 19% of travelers perceive sustainable properties as stylish and trendy, and 16% believe they are perfect for posting on social media.
Despite growing awareness, many travelers still feel unsure about how to sustainably travel or look for more sustainable options. According to the report by Booking.com, among travelers who didn’t stay in a sustainable accommodation over the past year, 31% of travelers did not even know such properties existed, and 29% did not know how to find them. This shows that the tourism industry needs to provide clear, transparent information about the sustainability efforts of the accommodation, making it easier for travelers to find and choose a responsible trip.
According to the report, 57% of travelers feel better staying in a particular accommodation that has sustainable certification, and 54% of travelers want to filter their choices for those with a sustainability certification. Such certifications are important to make it easier for travelers to plan their trips sustainably. In particular, this information needs to be shown clearly, as 56% of travelers said they do not actively look for the sustainability efforts of a property before they book, but if easily accessible they will review it.
In addition, sustainable travel is still associated with many stereotypes that need to be removed in order to be more popular. While still seeing sustainable travel options when planning their travel, 32% of travelers find other options more appealing to them. 27% of travelers say that sustainable tourism does not provide the comfort and luxury they want. 26% think that sustainable travel destinations appeal to them less than other destinations.
Among the travelers who haven’t stayed in sustainable accommodation this year, 29% of them believe there weren’t any in their preferred destination, and 10% think that they are only available in remote areas, and these travelers prefer to stay in cities or metropolitan areas, 8% of travelers believe a sustainable property is less luxurious.
It can be seen that although global travelers have a growing awareness of sustainable accommodation and destinations, ultimately they think that these places do not meet their wants and needs, as well as looking for sustainable practices by accommodations make it inconvenient for travelers when planning their trip. Therefore, these stereotypes and disadvantages need to be changed to facilitate the rise of sustainable travel in the future.