South Korea in the perception of Vietnamese visitors

05:00:02 - November 12, 2020

With the rapid spread of the Hallyu wave towards young people, the image of Korea and Korean people have become more and more familiar to Vietnamese people than ever before. As a result, it is not surprising that in recent years, Korea has been considered a very alluring destination by Vietnamese travelers.

According to the report “Vietnam Outbound Travel Trend Report 2019” by Outbox Consulting, Korea is the second most popular destination chosen by Vietnamese visitors, only after Thailand. Data from the Korea Tourism Organisation shows that, in 2019, there were more than 553,000 Vietnamese visitors to Korea – an increase of 20.8% compared to the previous year. This is considered to be the most significant and outstanding growth in many markets in Korean tourism. These numbers prove that Korean is increasingly becoming an alluring destination for Vietnamese visitors.

Seoul, Busan, Jeju are the most attractive destinations for most Vietnamese visitors

It is not surprising that famous venues such as Seoul, Busan, Jeju attract Vietnamese visitors most when traveling to Korea. According to the report “Korean destination image in Vietnamese visitors’ perception” published by Outbox Consulting, Seoul is considered as a “must go” destination accounting for over 71% of visits, the following is Busan with 11.6% of visits and the third is Jeju with 9.8%. In addition, there are other emerging destinations in Korea that are increasingly being discovered by Vietnamese visitors like Daegu, Changwon, Jeollabuk, etc.

The diversity in types of attractions in Korea also offers many choices for Vietnamese visitors. While Seoul impresses visitors with the purpose-built attractions such as modern buildings and famous architectural works like Namsan tower, 63 Square, Starfield library, Jeju attracts visitors by the peaceful and secluded nature. Besides, the culture and traditions expressed through many architectural works such as palaces, ancient villages, pagodas also attract Vietnamese visitors who love to visit heritage attractions in the country.

In addition to the purpose of visiting, Vietnamese visitors also come to Korea to experience and participate in many other activities.

Korea is considered as one of the shopping paradise in Asia with many busy and bustling shopping areas such as Myeongdong, Dongdaemun, Itaewon. That along with the diverse cuisine attracts many Vietnamese visitors.

Outbox Consulting’s report “Korean destination image in Vietnamese visitors’ perception” also summarizes 6 different groups of activities that Vietnamese visitors often participate in when coming to Korea, in which, shopping and eating are two of the most popular activities. This is also a feature that tourism companies can take advantage of to meet customers’ needs and expand their experiences when traveling.

In general, Vietnamese visitors have a good impression of Korea

With the strength of beautiful nature, unique culture and diverse cuisine, Korea has brought unique experiences to Vietnamese visitors.

From many collected data, the report “Korean destination image in Vietnamese visitors’ perception” shows that Vietnamese visitors have a positive perception of Korea as well as the Korean people. Besides, the report also points out some comments that Vietnamese visitors are unsatisfied with the quality of service in some Korean destinations. Understanding Vietnamese visitors’ satisfactions and dissatisfactions with Korea is an important basis for tourism companies to improve their products that meet customers’ needs better.


Stay updated with our breaking news and insightful viewpoint on tourism business, management and development.

    By submitting this form you agree to receive email communication from Destination Review
    South Korea in the perception of Vietnamese visitors


    The requirement was accepted, please check your email for the document.