To prepare for post-pandemic inbound tourism recovery, Incheon Tourism Organization (South Korea) has focus on using smart tourism solution by partnering with Tencent Cloud.
China is one of the major tourist markets of South Korea. In 2019, the number of Chinese tourists visiting South Korea reached more than six million, accounting for nearly 35% of the total inbound arrivals. This partnership is a joint effort to help South Korea’s businesses and tourism to reach tourists from China, as well as from other countries in Asia and around the world.
One-stop smart tourism solution provided by Tencent Cloud leverages the user base of more than one billion monthly active users of Weixin and WeChat, as well as its technology platform and digital marketing service capabilities. The technology will allow tourists to experience a lot of activities such as bookmarking hotels, checking the local weather forecasts, discovering shopping and tour guides, exploring local restaurants and attractions, downloading coupons, getting directions and routes to landmark spots.
Incheon Tourism Organization also uses Tencent’s social solution to reach the target audience and deepen its understanding of Chinese tourists.
Lee Gun Woo, Vice President of Incheon Tourism Organization, said: “The growing number of Chinese tourists exploring South Korea, as seen in pre-pandemic statistics, demonstrates a need for the South Korean tourism industry to reach out to and further understand Chinese travelers’ preferences and habits.”
“Looking ahead to the world’s recovery from the impact of Covid-19, we are now provided with the technology to better address and cater to the needs and requirements of visitors from China through our collaboration with Tencent Cloud.”