Sleep tourism: The emerging trend follows the pandemic

05:00:42 - November 08, 2022

Is traveling just to sleep as much as possible such a waste? For many tourists, this is one of the best ways to heal and recover their health. And sleep tourism is on the rise and promises to boom in the near future.

Pandemic impact

As its name suggests, sleep tourism is traveling and spending most of the time falling asleep. In addition to sleeping, eating, and hygiene, these guests will not focus on exploring the destination or participating in activities that require alertness or a lot of movement.

Sleep tourism is emerging after the end of the Covid-19 pandemic, when more and more people are experiencing insomnia. Specifically, according to a study published in the Journal of Clinical Sleep Medicine, 40% of the over 2,500 adults surveyed reported a reduction in their sleep quality since the pandemic broke out. Research by the Sleep Foundation shows that currently, 50-70 million adults in the US have sleep disorders, most of which are insomnia.

Hypnotherapist, meditation and holistic coach Malminder Gill noticed a change in attitudes towards sleep. She told CNN Travel: “Everything seems to be moving towards longevity, and I think that has really fueled things. Because it’s no great surprise that sleep is an important aspect of our lives. Lack of sleep can cause lots of different issues in the body, and for your mental health, anxiety, depression, low mood, mood swings,….”

Therefore, many hotels, resorts and travel companies have quickly grasped the chance and provided more special services so that visitors can enjoy a better sleep.

Variety methods

In order to bring guests great comfort and relaxation while sleeping, hotels and resorts do not hesitate to upgrade the design, interior, cooperate with therapists as well as use other products for sleep.

Design and interior

Noise is one of the main factors that can directly affect sleep quality. That’s the reason why many accommodations build soundproofing rooms, for instance Zedwell Piccadilly Circus, London’s first sleep-centric hotel, which features rooms equipped with innovative soundproofing. A spacious and convenient room will also help a lot. Park Hyatt New York (USA) has opened the Bryte Restorative Sleep Suite, an over-80-square-meter suite filled with sleep-enhancing amenities.

Some hotels and resorts invest much in mattress, beds, or sleep support pillows such as temperature-adjustable mattresses, optional weight-based blankets, head pillows suitable for different positions, etc. More thoughtfully, Figueroa hotel in Los Angeles (USA) sends customers a survey 2-3 weeks before their stay, such as the choice of fabrics for bed sheets or blankets,… Besides, it will also make a pillow suitable for the body mass index and sleeping habits of each guest.

Products and treatments for deep sleep

In addition to a quiet room and nice bed, hotels and resorts also offer other useful products such as herbal teas, scented pillow sprays, essential oils, nebulizers, etc. Pleasant aroma and relaxing space not only help visitors sleep well, but also can easily have good dreams.

For guests with chronic insomnia, some hotels and resorts even work with therapists to make sure their improvements are scientific and effective. For example, Malminder Gill has partnered with The Cadogan, A Belmond Hotel in London, to create “Sleep Concierge”, a special service for guests with sleep issues. The service includes a sleep-inducing meditation recording, a pillow “menu” suitable for each position, the option of a weighted blanket, a bedtime tea, and a scented pillow mist.

Not only hotels and resorts have the privilege of developing sleep tourism, any travel company can also. Destination Review once reported on ulu travel with the Sleeping Bus Tour, a tour in Hong Kong that allows travelers to sleep for 5 hours on the bus. The target customer of this unique trip is those who can just sleep soundly on the public transport. The company also offers passengers eye masks and earplugs, prepares meals and stops at some spots for them to take pictures, go for a walk, stretch or go to the WC. Thanks to that, ulu travel has helped many guests feel more refreshed after sleeping throughout the 80 km long route.

Photo: ulu travel.


It’s not good news that more and more people have insomnia, but happily, people are gradually becoming more and more concerned about their health and sleep, willing to spend a lot to “buy” a tight sleep in a far away place. Understanding that, businesses in the tourism industry are trying their best to help them have a good sleeping and relaxing experience. Hotels and resorts focus on facilities, while other businesses need breakthroughs and more innovative products if they want to take part in this trend.

Although short term sleep-focused travel experiences might not actually have a long term impact on overall sleep, people still get many immediate benefits. According to Dr. Rebecca Robbins, a sleep researcher and co-author of the book “Sleep for Success!”, businesses also need to consult with reputable experts because after all, sleep has a lot to do with medicine and science.

Sleep tourism: The emerging trend follows the pandemic


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