By the end of October, Singapore Airlines plans to launch “flights to nowhere” which take off from Changi Airport and land back there three hours later.
With borders still closed for leisure travel, such flights will help generate revenue for the ailing airline, especially after reporting a 1 billion SGD loss for the financial year’s first quarter. Passenger carrier numbers had also dropped 99.5% for the flag carrier.
To make the flights more attractive, it may come bundled with staycation options, limousine rides, and airport shopping vouchers, reports Bloomberg.
Director at Singapore Air Charter, Stefan Wood, is confident the flights will be in high demand. As cited in The Straits Times, his firm carried out a survey that revealed 75% of respondents was willing to pay a sum to sit on SIA once again. Almost half are willing to fork out 288 SGD (210 USD) for an economy class seat, while 40% see 588 SGD (430 USD) as a fair amount for a seat in business class.
Wood’s firm was previously in talks with Singapore Airlines to provide these flights to nowhere collaboratively. However, SIA has expressed interest in conducting the flights on its own, which Wood accepts.
SIA may also be exploring a partnership with the country’s Tourism Board to allow potential passengers to pay for the flights via tourism credits. Such credits were introduced after the tourism industry in Singapore took a hard-hit amid the pandemic. The government aims to reignite the sector by encouraging residents to explore the country, via its SingapoRediscovers campaign – which includes tourism vouchers.
According to Karl Schubert, Singapore Airlines spokesperson, the airline will make an announcement at the appropriate time if they go ahead with these plans.