To enhance the shopping experience of international travelers, Philippine Airlines (PAL) has implemented multi-currency pricing technology provided by Amadeus.
Through Amadeus’ FX Box platform, Philippine Airlines allows travelers to select the currency they prefer, making shopping experiences for airline products easier.
Foreign exchange transactions are fully automated and PAL will receive payments in the currency of its choice.
In addition, this service also allows the airline to control the exchange rate used,
Philippine Airlines is the first airline to implement this multi-currency pricing technology from Amadeus.
Bart Tompkins, Managing Director, Payments, Amadeus said: “Displaying the offer in the traveler’s currency drastically improves the shopping experience and boosts conversion rates. Imagine a US citizen who’s traveled to Japan and then needs to book a flight to the Philippines. It’s hard for that US traveler to compare the airline’s offer and make a decision when it’s priced in Japanese Yen or Philippine Pesos.”
Wilson H. Go, Chief Information Officer, Philippine Airlines explained: “By working with Amadeus we’ve made it easier for international travelers to book our flights in currencies they understand. Enhancing the traveler’s payment options with FX Box provides transparency and improves the experience of our travelers.“
“Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome an increased number of international travelers on our nonstop flights within Asia, to North America, UK, and the Middle East.”