Wellness is expected to become the core of the hospitality industry after Covid and hotels will focus more on investing in services geared towards building mental and emotional well-being, not just simply focus on yoga and spa as it is now.
At the online Arabian Travel Mart, Accor Global Vice President Emlyn Brown said that in 2019, up to 80%-85% of luxury hotels will gradually integrate wellness experiences into their services.
Vice President of Accor also added that after Covid, wellness will be vastly accelerated, especially as travelers seek respite from long periods of uncertainty, lockdowns and restrictions on everyday life. The pandemic has seen the wellness movement start to trickle down to eco- and mid-scale brands.
“Millennials and Gen Z are looking for that fitness, health and wellness element; they expect it. This generational shift will drive demand into the eco- and mid-scale sector, whether its Ibis Styles encouraging outdoor exercise (or) mid-scale hotels like Novotel encouraging mindfulness,” Brown said.
Some of Accor’s brands are also starting to make changes to match this wellness trend, such as Raffles Hotels and Resorts launching a “wellness butler” to help meet all related needs. to the health of guests right in the private room. Meanwhile, MGallery has partnered with wellness-related businesses located near the hotel to be able to train staff into wellness concierges who can assess guests’ needs and make tailored recommendations. Novotel is also working on a sleep app called Calm tp offer guests staying in its Executive Room a 60-day pass.
Another large hotel group, Mandarin Oriental Hotel Group, is also working to enhance its healthcare experience in response to the pandemic. The Group created the 4-week Inner Strength, Outer Strength online program to bring programme that encompasses physical wellness, vitality and mindfulness to both employees and visitors. Mandarin Oriental’s programs give guests access to knowledge from professional instructors and practitioners in traditional Chinese medicine specialists, kung fu masters and meditation.
In addition, hotel brand Pullman Hotels and Resorts has also partnered with the world’s largest creator of group fitness classes Les Mills to launch Pullman Power Fitness Fueled by Les Mills to help guests get more exercises and training sessions via on-demand videos that can be accessed from anywhere for a certain time.