Marriott to launch the world’s largest Branded Residences project in Vietnam

Destination Editor
11:21:22 - January 11, 2021

The world’s largest hospitality company Marriott International recently signed a comprehensive and long-term strategic partnership with the real estate company Masterise Homes to plan for the new Branded Residences project in Viet Nam.

Last week, the signing ceremony of the strategic partnership between Marriott International and Masterise Homes took place, marking the first step in the process of developing the world’s largest Branded Residences in Vietnam, which will also be a milestone for the first time this project coming to Vietnam.

The model of urban branded residences in the city center has grown rapidly over the past decade, with the number of branded residences increasing 170%, which means there are an additional 52,000 residential units in 370 projects. As the world’s leading hospitality company, Marriott International is also the world’s leading developer of Branded Residences.

Currently, Marriott has numerous Branded Residences projects in 17 other countries and territories. The fact that Marriott chooses Vietnam to build the world’s largest Branded Residences project will be a milestone confirming its globally increasing attractiveness and position.

According to Marriott, the Branded Residences project will be conducted in collaboration with the real estate company Masterise Homes to take advantage of the strengths and experiences of both companies, bringing the most upscale brand among the Marriott’s brand, The Ritz Carlton, comes to the Vietnamese market.

In addition, two other luxury brands, Marriott and JW Marriott, will bring unprecedented experiences in Branded Residences. The upcoming projects promise to be the timeless icon of the same standard quality as any other Branded Residences projects in the world.

The first project to mark the cooperation between Marriott International and Masterise Homes is Grand Marina Saigon, located at the “golden” position of District 1, the heart of Ho Chi Minh City, and by Saigon River. The project will be developed into a large-scale complex with residential, office, and commercial functions.

To become the world’s largest urban branded residence project by Marriott International, Grand Marina Saigon is expected to attract not only the Vietnamese super-rich but also those in the APAC thanks to Marriott’s global reputation and quality.

Slated to open in late 2024, the project will feature nearly 4,200 residential and officetel units across the group’s JW Marriott and Marriott Hotels brands.

Marriott to launch the world’s largest Branded Residences project in Vietnam

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