The conversion agreement between IHG Hotels & Resorts and Iwate Hotel & Resort this week is IHG’s largest conversion in the Japanese market since its former joint venture with ANA in 2006.
IHG Hotels & Resorts currently has more than 1,000 rooms in its portfolio in Japan under the ANA InterContinental, ANA Crowne Plaza and ANA Holiday Inn brands after signing a joint venture agreement with ANA since 2006.
After that, IHG Hotels & Resorts has operated in the Japanese market as IHGANA and has become one of Japan’s most famous and trusted brands. IHGANA is one of the leading international operators in Japan with 37 hotels in its portfolio, rapidly growing in just a few years and opening new hotel clients including Kimpton Shinjuku Tokyo, Hotel Indigo Hakone Gora, ANA InterContinental Beppu Resort & Spa and ANA Holiday Resort Inn Shinano-omachi Kuroyon.
This week, IHG Hotels & Resorts continued to sign an agreement with Iwate Hotel & Resort Co., Ltd. to open or refurbish three hotels in Japan’s Appi, where travelers can be active all year round with hot springs, skiing and snowboarding in the winter, golf in the summer, and mountain biking and walking in the spring and autumn, and badge them under world-class IHG brands.
As expected, IHG will carry out refurbishment and complete conversion of these Iwate Hotel & Resort hotels into its own brands by the end of this year.
Once open in December 2021 after this deal, the hotel portfolio will have 18 restaurants & bars, more than 3,000 square meters of meeting & conference space, several retail outlets, and 10 health and recreation venues, including a 2,000 square meter onsen facility.
“I am confident that we will see strong domestic demand and, as borders reopen, from international travelers who are looking to get a real Japanese experience with the familiarity of IHG’s global brands,” said Abhijay Sandilya, IHG Hotels & Resorts VP Development – Japan, Australasia & Pacific.
“It is our great pleasure to sign an agreement with IHG Hotels and Resorts, the operator of some of the world’s best-known hotel brands, to rebrand our hotels at Appi Kogen. This will further enhance our efforts towards the betterment of services and hospitality for our customers from around the globe, and will lead to a genuine global resort experience at Appi Kogen,” said Hiroshi Kurosawa, the representative director of Iwate Hotel and Resort Co., Ltd.