As the World Travel & Tourism Council (WTTC) opens its 22nd Global Summit in Riyadh, a new survey of global consumers has revealed that international travel demand is now at its highest level since the start of the pandemic.
According to a survey of more than 26,000 consumers from 25 countries conducted by YouGov for WTTC, 63% are planning a vacation trip in the next 12 months. The survey found that more than a quarter (27%) of consumers plan three or more trips in the same time period. Additionally, visitors from Australia will be the world’s biggest spenders on international travel over the next 12 months. Jet-setters from Canada, Saudi Arabia, and the Philippines are also expected to spend more than other travelers.
According to YouGov’s global tracker, Saudi Arabia’s attractiveness and positive impression as a destination continues to grow, with the highest scores among Gulf countries, along with with Indonesia, India, Malaysia and Thailand.
Julia Simpson, WTTC President & CEO, said: “This global survey shows that international travel is back. As we kick off our Global Summit in Riyadh bringing together global travel leaders and governments from around the world, travelers are getting ready to explore the world again. The results of this global survey also show the growing importance of sustainable travel amongst consumers.”
Nearly two-thirds of those surveyed (61%) said they prefer sustainable travel and destination brands. Meanwhile, nearly half of people (45%) said they would only spend the amount on brands that are socially and environmentally responsible.