Goldjoy Travel has launched Asia’s first online cruise booking platform, in partnership with Dream Cruises and Crystal Cruises.
Goldjoy Travel, a travel agency in Hong Kong, has launched Direct Connect, allowing customers to book cruises online on goldjoy.com. The system uses API technology that allows real-time updates of availability and prices and sends instant confirmations.
This platform has been researched by Goldjoy for two years, in order to capture the online booking needs of travelers and aim to become the leading OTA in cruise booking in Asia.
Between 2019-2021, the platform has integrated with about six cruise lines offering more than 10,000 sailings, with four due to come on board. The platform is estimated to offer more than 50,000 sailings by the end of the year as cruises gradually resume.
Fred Yip, CEO of Goldjoy said that more than 70% of cruise bookings in the world are still being made through traditional travel agents. However, he said: “Customer experience (when booking cruises) is not positive due to factors such as ever-fluctuating rates or making inquiries through phone calls which will require the agency to take time to revert.”
He said: “For the next two years, we will only be focused on expanding the pie, not only in Hong Kong, but we also plan to make forays into Singapore and China’s Greater Bay Area. That’s why we have invested in R&D, technology and infrastructure to scale out to Asia-Pacific.”