About Us

Destination – Business & Management Review is a specialized page in which covers analyses and insightful comments on the tourism business, management, and development.

The project is developed and managed by Outbox Consulting – independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam. Outbox has been working with a number of partners and clients across sectors from DMOs to private enterprises. We realized that there is a very fundamental need for an information platform distinctively designed for experts, entrepreneurs and practitioners in tourism, where they could share their inspiring start-up stories, experiences, and expertise. This acts as a catalyst for us to develop Destination, with an ambition of creating a sustainable tourism practitioners community.

Pursuing its mission, Destination is going beyond providing the industry’s news and information, updating trends, we are committing to telling inspiring stories of “how to successfully develop, manage destinations and effectively operate tourism businesses”.





If you would like to advertise with us, please contact our Business Development.


For any press invites or general enquires, or emails regarding tourism & hospitality events, please contact our Content Manager.


Writers who wish to submit story ideas can email the brief write up of the story pitch, the thumbnail of the images and your profile to our email.

Destination's Contributors


Vice Chairwoman of Vietnam Hospitality Human Resources Organization

Ms. Minh currently is Vice Chairwoman of Vietnam Hospitality Human Resources Organization (VHRO) under Vietnam Hotel Association (VHA). She is also an Executive Trainer and Consultant at TalentPool, in Leadership Training, Talent Development & Management, Customer Experiences, etc.

She was Vice General Director at Sheraton Hanoi Hotel in charge of Hotel Operations, Human Resources & Talent Development & Culture cum Regional Champion of Talent Development in Indochina Region. She had worked as Regional Director of Human Resources & Training at Vinpearl hotel chains belong to VINGROUP; General Director of Viet Deli; Senior Executive Advisor to Chairman of Paradise Group.

In 2016, she had been ranked in top 5 Human Resources Leader for ASEAN, awarded by BMW Hotelier AWARD.


CEO & Founder, Outbox Consulting

Graduating with a master's degree in Tourism Destination Planning and Development in France, Mr. Phuoc has over 10 years of working experience in destination research and development in various positions.

With in-depth understanding & experience in tourism development, Mr. Phuoc and his coworkers founded Outbox Consulting - a pioneering start-up in tourism research, destination management and development solutions. Recently, through its projects and activities, Outbox Consulting has been contributing important changes to the tourism industry in Vietnam.


Assistant Professor, Aalborg University

Dr Giang Phi is an Assistant Professor in Tourism Innovation and Change at Aalborg University, Copenhagen, Denmark. Giang possesses a unique background blending industry, INGO & academic experiences that enable her to develop practical approaches to sustainable development, mission-driven entrepreneurship & tourism/event management. Besides serving on the advisory board of CBT Travel & Consulting social enterprise since 2014, Giang has engaged in many international consulting projects such as digitalization in tourism (the European Commission) and visitor visa policies (Tourism Accommodation Australia).

In 2020, Giang organized the first TEFI Walking Workshop in Vietnam to explore pathway for a School of Community-benefit Tourism & Social Entrepreneurship.


COO, Outbox Consulting

Ms. Yen holds a Bachelor and Master in Business Administration, specializing in International Tourism and Hospitality Management, by the James Cook University, Australia. She has more than five-year experiences working in destination research and development for Ho Chi Minh City. Being a part in the new young Vietnamese generation, she would like to contribute her knowledge and experiences into a journey to pursue excellence in shaping a sustainable tourism industry for Vietnam with full of passion, courage and integrity.

She is currently a Chief Operating Officer at Outbox Consulting – a pioneer start-up in tourism research, destination management and development solutions.


Freelance Consultant

Ms. Thuy has experienced in airlines and the travel industry for over 12 years. She has been in charge of Destination Management over 7 years in Ho Chi Minh City Tourism Promotion Center; Deputy Director of Marketing and Public Relations Department of Vietravel; Business Development Manager for, an eCommerce start-up in the tourism industry. Doan Thuy had worked for Lynk Global in specific projects as a freelance international consultant.

She also holds a Bachelor of Foreign Trade of Ho Chi Minh City Economic University and a Master of Business Administration Degree from the Open University of Malaysia. She is currently pursuing her 2nd Master’s Degree in Community Economic Development at Cape Breton University in Canada.


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