Booking.com today announced the inaugural launch of its Travel Sustainable badge, a credible, globally relevant sustainability measure that will provide highly coveted information to travelers all over the world looking to make more sustainable travel choices.
The goal of the badge is to make credible recognition of impactful sustainability efforts attainable for more properties worldwide and to provide travelers with a transparent, consistent, and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel.
The company’s ambition, alongside the Travalyst Coalition, in which Booking.com is a Founding Partner, is to create a universal and transparent measure for sustainable property information, across the industry. As such, this first version of the Booking.com Travel Sustainable badge leverages the first set of attributes validated by the Travalyst Independent Advisory Group.
The badge focuses on highlighting practices that are most relevant to a broad range of property types, as well as their high-impact potential, whether it is an apartment in the U.S., a homestay in Vietnam, or a resort along the coast in Australia. Building off the credible standards for sustainable accommodation already in place, Booking.com has collaborated with industry experts, including through Booking.com’s leading role within the Travalyst Coalition and other industry experts, to identify a set of the most impactful practices for a property to consider in five key areas: waste, energy and greenhouse gases, water, supporting local communities and protecting nature.
For each one of these practices, Booking.com has also worked with reputable sustainability consultancy Sustainalize to develop a robust methodology that assesses these practices’ relative weight in the model. Properties that meet the required threshold for impact are receiving the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, for example, those officially approved by the Global Sustainable Tourism Council (GSTC), Green Tourism and the EU Ecolabel.
“Building a truly sustainable travel industry will take time, coordination, and concerted effort, but progress is possible through continued innovation, partner support, and industry collaboration,” said Marianne Gybels, Director of Sustainability at Booking.com. “With our Travel Sustainable badge and program, we are recognizing the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. In addition to encouraging properties to strive towards achieving the Travel Sustainable badge, we believe it’s important to demonstrate that there is a spectrum for sustainability and that there is value in showcasing the growing number of properties that are at various stages on their individual sustainability journeys. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably.”
During this first phase of the launch, the Travel Sustainable badge and an overview of individual property sustainability efforts will initially be visible to travellers on property pages across the Booking.com app and website globally. As the rollout continues, the Travel Sustainable icon will also start to appear on property listings on the search results page over the coming weeks, along with a Travel Sustainable filter to help travellers identify more sustainable options from the beginning of their search experience on Booking.com.