Ascott is offering members of its loyalty program, Ascott Star Rewards (ASR), more perks through a point exchange initiative with CapitaStar, a Singaporean lifestyle and shopping rewards program.
ASR members, who are also CapitaStar members in Singapore, can now exchange their ASR points for CapitaStar “Stars”. CapitaStar members are also able to exchange their CapitaStar “Stars” to ASR points.
These “Stars” can be used to exchange for eCapitaVouchers and shopping and dining rewards on the CapitaStar mobile app across 17 participating CapitaLand malls in Singapore.
ASR members can also look forward to using their eCapitaVouchers as a mode of payment when they shop or order food online on eCapitaMall and Capita3Eats later this year.
CapitaStar members in its new invite-only Raffles Prestige tier can also receive complimentary ASR status upgrade to Platinum status and a 25 percent discount voucher for use at ASR participating serviced residences and hotels.
Ascott says its loyalty program offers members “full flexibility” to earn and redeem points, with no blackout date restrictions, at its participating serviced residences and hotels in about 80 cities around the world.
“ASR has a global reach while CapitaStar has around 1.1 million members in Singapore, and we could potentially extend this partnership to the over 11 million CapitaStar members in China. CapitaStar members can easily exchange for ASR points via the CapitaStar app and ASR members can do so via our website,” said Tan Bee Leng, managing director, Brand and Marketing, The Ascott Limited.