airasia.com has revealed its brand new identity online as ‘ASEAN’s super app’, completing what it calls a transformation from digital airline to comprehensive lifestyle platform.
The airasia.com ASEAN super app provides a simpler, faster and more convenient user experience with over 15 types of products and services under three main pillars, which are travel, e-commerce and fintech.
To celebrate the milestone, airasia.com is introducing the first-ever airasia.com super sale that will now supersede the successful AirAsia free seat promotion. The biggest sale in the region will take place from 12th October until 18th October 2020 with storewide discounts of up to 90% across all product offerings on its super app and website.
AirAsia Group CEO Tony Fernandes said: “Now with airasia.com, we are enabling everyone to fly, to stay, to shop, to eat, all at the convenience of one super app. We have not wasted the crisis. We’ve been using the lockdown period to finetune our platform, unify the user experience and simplify our payment to a one-click checkout.”
Karen Chan, CEO of airasia.com said: “airasia.com is not only about connecting people to destinations, more than that it’s about connecting people to people, creating communities among like-minded travelers, sharing best-eats tips and fostering social-based commerce. Our super app now offers a seamless user experience enabling customers to pay with BIG Points across our diverse range of products through a one-click checkout.”