Accor introduces luxury Emblems Collection

Destination Editor
05:00:44 - November 26, 2021

Accor has just launched Emblems Collection, a portfolio of boutique hotels and luxury resorts that are expected to grow to 60 properties globally by 2030.

The launch of the Emblems Collection is a milestone in the expansion of Accor’s collection brands. The Emblems Collection will focus on the luxury segment, offering guests unique hotels that are ‘emblematic’ of their designers, demographics, or destinations.

Appealing to the stylish and the smart set, the signature elements of the brand’s hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces. Hotels and resorts under this brand will be grouped into three categories:

  • Emblems Collection Heritage – hotels that are landmarks of a destination – the buildings that contribute to the character of a city, place or nation; properties that celebrate the hallmarks of history and classic cultural traditions.
  • Emblems Collection Retreat – resort properties along blissful beaches, bucolic countrysides or nestled in the mountains, offering sumptuous spa and wellness experiences.
  • Emblems Collection Signature – design-led hotels that embody an aesthetic universe, an ode to the style and signature of the designers or original residents who contributed to the hotel’s unique legacy.

Sébastien Bazin, Chairman & CEO, Accor, said: “Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish.”

The first hotel under the new brand is Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022.

Accor introduces luxury Emblems Collection


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