The Group looks forward to a bounty of new properties and new beginnings around the world for a promising year of 2021.
Although 2020 was a year of unprecedented challenges, especially for the tourism snd hospitality industry, Accor still maintained a steady growth rate and continues to sign new projects. This means that throughout 2021, Accor will continuously welcome new hotel openings.
Regarding the lifefestyle hotel portfolio, Accor will be most active in this segment this year. The group plans to triple the number of lifestyle hotels by 2023. Moreover, Accor’s lifestyle segment currently accounts for roughly five percent of the Group’s annual revenue, while representing 25% of the company’s development pipeline by value.
It is expected that the joint venture with Ennismore which is expected to close in Q2 2021 promises to bring many unique and diverse new lifestyle hotels such as Mondrian Shoreditch London; JO & JOE Vienna Westbahnhof; SO / Sotogrande Resort & Spa; SLS Dubai and 25hours Dubai.
Accor also plans to develop its luxury segment in 2021 with the Banyan Tree Doha in Qatar and Raffles in Udaipur and Jeddah. Especially, this will be a busy year for the Fairmont brand with the opening of the Fairmont Century Plaza in Los Angeles, Fairmont Windsor in the UK, Carton House (managed by Fairmont) in Dublin, Fairmont Ramla Riyadh, Fairmont Ambassador Seoul and Fairmont Tagazhout Bay in Morocco. Besides, the brand Sofitel will also bring French flair to some new destinations such as Seoul, Hangzhou and Adelaide.
Accor has also announced its new plan for conversion opportunities across seven brand, including The House of Originals (luxury), MGallery (upper premium), Mövenpick (premium), Grand Mercure (premium), Mercure (midscale), ibis Styles (economy) and greet (budget). In particular, MGallery will welcome a number of new hotels at key gateways this year such as Orchard Hills Residences Singapore – MGallery, The Silveri Hong Kong – MGallery, and The Porter House Hotel – MGallery in Sydney, Australia. These seven brands account for 43% of Accor’s opening pipelines over the next 5 years.
Agnes Roquefort, Global Chief Development Officer at Accor, said: “Despite the delays and temporary closures we experienced due to the pandemic, we continued to experience sustained momentum across our development pipeline and are optimistic that the worldwide rollout of Covid-19 vaccines will lead to renewed trust in travel and a much greater sense of personal safety for the entire global population.”