In public areas, traditional hotels often have a reception hall. At SOJO, there’s almost no reception hall, not even an ordinary receptionist, but only GURUs.
Lounge bar – JO247, another SOJO Hotels’ public space, is open 24/7, unlike other hotels that often close their bar at 10 PM or midnight. In JO247, customers can play some entertaining games such as billiards, board games, foosball, even traditional games such as mandarin square capturing, hopping, etc.
Besides, expressing local spirit in designs is always the top concern of SOJO. From the very beginning, when setting design criteria, the Board of Directors had identified to apply modern technology but not forget the local tradition. For example, in Nam Dinh, an old city of the North since the French colonial period with the leading textile industry in Vietnam, we put a backdrop decorated by spools of thread and also designed seats that simulate big spools of thread. Or visiting SOJO Hotel Thai Binh, guests can see the images of the “land of rice fields” through a new and interesting lens. By 2026, SOJO is aiming to open 70 to 100 new hotels from the North to the South.